Privacy Policy
Last modified on August 18, 2026.
First of all, we are pleased that you are interested in the goods and services offered by LABELLOV.
All Personal Data that we receive from you as a customer, visitor of our Website or our Webshop, supplier, business partner, subcontractor or in any other capacity, will be processed in accordance with the applicable data protection legislation, in particular the General Data Protection Regulation 2016/679 of 27 April 2016 (“GDPR”), as well as this privacy statement.
In this privacy statement, we inform you about the manner in which Personal Data is processed by us. Within the framework of the GDPR, LABELLOV is responsible for informing data subjects and handling all requests relating to the processing of your Personal Data.
The processing of your Personal Data is subject to this privacy statement. For any questions and/or remarks, please contact info@labellov.com.
By providing Personal Data, you are deemed to acknowledge the use of your Personal Data in accordance with this privacy statement.
Article 1 – Definitions
“Controller” has the meaning as defined in the General Data Protection Regulation 2016/679. LABELLOV shall be qualified as the controller determining the purposes and means for the processing of your Personal Data.
“LABELLOV” means Timeless 04 BV, with registered office at 2000 Antwerp, Verlatstraat 15 (Belgium) and registered with the Crossroads Bank of Enterprises under number 0839.571.523.
“Personal Data” has the meaning as defined in the General Data Protection Regulation 2016/679, which is any information relating to an identified or identifiable natural person (also referred to as “data subject”).
“Processor” has the meaning as defined in the General Data Protection Regulation 2016/679, which processes Personal Data on behalf of/ upon the instruction of the Controller.
“Webshop” means the part of the Website where you can purchase goods.
“Website” means the website of LABELLOV: www.labellov.com.
Article 2 – Types of Personal Data
Within the framework of our services, we collect and process various categories of Personal Data depending on your relationship with LABELLOV and the specific circumstances, including identification and contact details. However, it is not possible to provide an exhaustive overview of all Personal Data processed by us. The following list of Personal Data is therefore purely illustrative and non-exhaustive:
- First and last name
- Address details
- Telephone number
- Company number
- E-mail address
- Sent and received communications (e.g. e-mails and letters)
- Electronic identification and usage data, such as IP address, browser type, location data, the manner in which you access our Website or Webshop, the type of device used to visit our Website or Webshop, the webpages visited and the way you navigate those webpages, to the extent that we are able to identify you on this basis (for more information, please consult our Cookie Statement)
In addition, with regard to customers, we may process the following Personal Data:
- Personal details: such as age, date of birth, profession, and any additional relevant information in the context of our cooperation, nationality and, if you are a customer, data that may be relevant for sending you a business gift.
- Payment and invoicing data: such as payment card details, bank account number, account holder details and invoices.
- Image and audio material: including photographs, video footage or audio recordings provided to us in the context of our cooperation.
- Service and feedback data: if you are a customer, this may include, among other things, the agreement concluded with LABELLOV, as well as your reviews and experiences relating to the services provided.
- Account data including your username, password, security questions, preferences and settings.
- Transaction data including the items you view, place in your shopping cart, add to your wishlist, purchase, return, exchange or cancel, as well as your previous transactions.
In addition, we may process the following Personal Data relating to (contact persons of) our suppliers, business partners or subcontractors:
- Service, payment, and invoicing data: including agreements, performance overviews, payment card details, bank account number, account holder details, and invoices.
- Evaluation and cooperation data: such as your assessment of and experiences relating to our cooperation.
Article 3 – Processing purposes and legal bases
More specifically, we may process your Personal Data for one or more of the following purposes:
(i) to process and handle possible complaints, questions or requests (whether or not through the Chatbot on the Website);
(ii) to comply with legal obligations to which LABELLOV is subject;
(iii) for direct marketing purposes, such as sending newsletters and other commercial communications;
(iv) to assist us in evaluating, correcting, or improving the Website and/or Webshop and all related services of LABELLOV;
(v) for dispute management purposes, including, among other things, the recovery of outstanding invoices through third parties;
(vi) for internal IT services;
(vii) to process internal communications;
(viii) for customer management purposes;
(ix) to provide you with our goods and services and to perform any agreements concluded with you;
(x) to provide you with a (preliminary) price estimate;
(xi) to organise events and seminars;
(xii) to process your job application (please refer in this respect to the separate applicant privacy statement);
(xiii) for invoicing and accounting purposes;
(xiv) for internal reasons related to the organisation of the business, including business administration and archiving purposes;
(xv) for security purposes, such as access control and camera surveillance.
Below, you can find, per category of data subject, which Personal Data we process, why we process such data, how we obtain it, how long we retain it and with whom we share it.
A. General
The following processing activities may potentially be relevant to all our contacts:
- Responding to your question when you contact us, whether or not through a form on our Website, insofar as this does not relate to an existing, previous or potential future relationship with you as a customer or supplier, or through the Chatbot on the Website. Using the data you provide to us, we can follow up on your contact request via our Website, e-mail or other communication channels. This enables us to respond to your request, provide you with the information requested and assist you where necessary. (Legitimate interest)
- Complying with the legal obligations applicable to us, including obligations relating to data protection, taxation and accounting. (Legal obligation)
- Promoting the activities of LABELLOV by sending newsletters or other marketing materials via e-mail. For this purpose and only after you have expressly given your consent, we may process your personal identification data (name, (company) address, e-mail address), personal characteristics (language) and education or employment data (position, company). We may also receive information regarding your interaction with our newsletters. Using this data, we can keep you informed of legal developments and provide information about our services and events. (Consent)
If you subscribe to our newsletters through the Website, you will receive such newsletters because you have provided your consent.
You always have the right to withdraw your consent at any time by using the unsubscribe link included at the bottom of every message you receive from us, thereby stopping such processing (for more information, please refer to the rights of the data subject).
- Providing a technically well-functioning Website and Webshop by using strictly necessary cookies, enabling us to guarantee a secure and properly functioning online environment. (Legitimate interest)
When you visit our Website, we process your personal identification data (IP address and cookies). Using this data, we can improve your browsing experience on our Website, tailor the Website and Webshop to your preferences and protect our Website and Webshop against spam.
The legal basis for placing essential and functional cookies is our legitimate interest in providing and improving a properly functioning and user-friendly website. The retention period varies depending on the cookie, and you may change your cookie preferences at any time (for more information, please refer to our Cookie Statement).
- Using analytical cookies to gain insight into the way our Website is used, including for the purpose of detecting navigation issues and improving user-friendliness and attractiveness. Analytical, advertising, and social media cookies are only placed if you have provided your consent (for more information, please refer to our Cookie Statement). (Consent)
- Using marketing cookies to display advertisements, implement social media functionalities on our Website and Webshop, and measure their use and reach. (Consent)
- Ensuring the possibility to exercise or defend the rights and interests of LABELLOV and effectively taking legal action where our interests are harmed or where legal actions are brought against us (e.g. judicial recovery of unpaid invoices through a third party or defending ourselves against liability claims), as well as managing the related administration. For this purpose, we may process your personal identification data (name, address, e-mail address), company data and any other information that may be relevant to the management of a (potential) dispute. We do so on the basis of our legitimate interest in safeguarding our (contractual and non-contractual, legal, and other) rights. In the context of the establishment, exercise, or substantiation of a legal claim, in accordance with Article 9(2)(f) GDPR, we may process special categories of Personal Data. To the extent necessary for the legal defence or enforcement of our rights, we may also process criminal data. (Legitimate interest)
B. Customers
Within the framework of entering into, performing, and terminating the agreement with you as a customer, we may process your personal identification data (name, (company) address, e-mail address, telephone number), as well as any other information provided to us or relevant for the performance of the agreement. (Necessary for entering into and performing the agreement) We process your Personal Data, among other things, for:
- answering your preliminary questions;
- requesting all relevant information prior to the (potential) provision of our goods and services;
- complying with pre-contractual obligations;
- concluding the agreement with LABELLOV;
- performing the agreement;
- following up and handling the agreement;
- the general management of the customer relationship (such as communication with employees of LABELLOV);
- invoicing and collecting the sales price, fees, and costs.
The processing of Personal Data relating to contact persons at our customers who are not parties to the agreement is based on our legitimate interest.
For accounting and invoicing purposes, we may process your personal identification data (name, (company) address, e-mail address, telephone number), government-issued identification data (company number, VAT number), financial data (bank account number, payment method) and an overview of services provided. The processing of these Personal Data enables us to maintain our accounts, comply with our accounting obligations (including the preparation of annual accounts) and invoice our goods, services and events. The legal basis for the processing of your Personal Data is compliance with a legal obligation (Article 6(1)(c) GDPR), as provided for in Articles I.1 and III.82 of the Belgian Code of Economic Law, Articles III.89 and III.90 of the Belgian Code of Economic Law, the Royal Decree implementing the Belgian Code of Companies and Associations, Article 3:1 of the Belgian Code of Companies and Associations, and Article 320 of the Belgian Income Tax Code. (Legal obligation)
In addition, we process your Personal Data for the purpose of promoting our services and activities (e.g. information about new tools, self-organised events and seminars), by using your contact details to send information and marketing materials — including business gifts — via e-mail or other communication channels, within the context of an existing customer relationship and for goods and services similar to those you have previously purchased from us, until a reasonable period following your last use of our services. (Legitimate interest or consent depending on the processing activity)
You have an absolute right to object to this processing, after which we must cease such processing. For marketing messages sent via e-mail, this can easily be done through the unsubscribe link included at the bottom of each message.
For the organisation of events such as seminars, workshops, and other events, we may process your personal identification data (name, (company) address, e-mail address, telephone number), government-issued identification data (VAT number), education or employment data (position, company), membership information, financial data (bank account number, payment method) and your image. This data enables us to register your participation, provide you with the necessary information regarding the event, and send you any relevant materials, including invoicing where applicable. Photographs taken during an event allow us to communicate about the event via our Website and social media channels.
The legal basis for this processing of Personal Data is the conclusion and performance of an agreement with you as a participant in the event. If we take targeted photographs of you during the event and wish to share them on our Website and social media channels, we will request your consent.
Finally, we process your Personal Data for the purpose of improving our services, based on your feedback as a current or former customer, and to assess your interest in services not yet offered, with a view to potentially expanding our offering. This includes, among other things, market research, satisfaction surveys and requests for feedback. (Legitimate interest)
C. Suppliers, Business Partners and Subcontractors
With regard to our suppliers, business partners, and subcontractors, we may additionally process Personal Data (including, among other things, your personal identification data (name, (company) address, e-mail address, telephone number), government-issued identification data (company number, VAT number), as well as any other information provided to us or relevant in the context of our cooperation) for the purpose of entering into, performing, or terminating the agreement with you as a supplier, business partner or subcontractor, on the basis of the conclusion or performance of the agreement for the supply of goods and/or services and, in the case of contact persons at the supplier or business partner who are not party to the agreement, on the basis of our legitimate interest in organising our B2B management. This includes, among other things:
- negotiating a potential cooperation;
- concluding the cooperation agreement;
- managing the cooperation relationship;
- managing orders;
- paying amounts owed to you;
- invoicing and collecting amounts owed by you to us in the context of the cooperation.
In addition, we process your Personal Data for the purpose of improving our services, based on your feedback as a current or former supplier/business partner, as well as assessing your interest in services not yet offered with a view to potentially expanding our offering. This includes, among other things, market research, satisfaction surveys and requests for feedback. (Legitimate interest)
Article 4 – Confidentiality of Personal Data
Whenever you provide Personal Data to us, we will process such information in accordance with the provisions of this privacy statement and the applicable legal obligations relating to the processing of Personal Data, including the General Data Protection Regulation (GDPR) 2016/679.
For the digital storage of your data, we mainly rely on external specialised service providers who store such data on servers located in adequately secured data centers. We primarily process your data through Microsoft Azure, Shopify servers and our specialised office software.
We implement appropriate technical and organisational measures and procedures to ensure the confidentiality of your Personal Data and to secure and protect your Personal Data. In this way, we undertake, to the extent reasonably expected, to prevent unlawful processing of Personal Data and accidental loss or destruction of your Personal Data. Despite these precautions, however, we cannot guarantee that your Personal Data will be protected if such data is transmitted outside the forms available on the Website or Webshop through unsecured channels or communicated in any other unsecured manner.
We seek to optimise the security of your Personal Data by limiting access to your Personal Data to persons on a “need-to-know” basis (for example: only LABELLOV and its employees, staff members, or subcontractors who require your Personal Data for the purposes described in Article 3 will have access to such data).
Article 5 – How do we collect your Personal Data and how lang are they retained?
Collection of Your Personal Data
We collect your Personal Data — without being exhaustive — in the following situations:
(i) when you enter into an (employment) agreement with us;
(ii) when you subscribe to our newsletter through the Website;
(iii) when you create an account through the Webshop;
(iv) when you place an order through the Webshop;
(v) when you complete the “Sell your bag” form available on the Website;
(vi) when you chat with us through the Website;
(vii) when you contact us by telephone, e-mail or otherwise correspond with us outside the Website or Webshop;
(viii) when you apply for a position at LABELLOV.
We avoid collecting Personal Data that is not relevant for the purposes set out in Article 3.
For customers, suppliers, business partners, and subcontractors, we primarily obtain your data directly from you. This occurs in the context of our contact regarding the (potential) provision of our services or a (potential) cooperation. In specific circumstances, however, we may also receive certain data indirectly, through public sources or third parties.
When we obtain data from the above-mentioned categories through public sources, this may, for example, occur through the Belgian Crossroads Bank for Enterprises (CBE), including to verify who acts as director within your company or to confirm whether a proposal for cooperation is effectively submitted on behalf of a company. We may also obtain your data through your company where your company is our customer, supplier or business partner and your data is required in that context.
Retention of Your Data
Your Personal Data will be retained and processed by us for a period necessary in light of the purposes of the processing.
This mainly concerns the offering and provision of our services as a company active in the second-hand sale of luxury goods and the maintenance of customer records containing all relevant information for their proper management, in accordance with legal requirements. Under normal circumstances, we retain your data as a customer for a maximum period of 5 (five) years following the end of the agreement. In certain cases, we may retain such data for a longer period if and to the extent necessary to comply with our legal retention obligations and/or to safeguard our evidentiary position in the event of a dispute.
For business partners or suppliers, we retain your data for as long as necessary for the proper and efficient management of our cooperation. Following termination of the cooperation, we retain your data for a period of 5 (five) years after the last contact, except in the case of an ongoing dispute for which the Personal Data remains necessary.
Data relating to you — as a customer, supplier, or business partner — that appears to a limited extent in our accounting records is retained for a period of 7 (seven) years, in accordance with applicable legal obligations.
Other data will not be retained for longer than a period of 2 (two) years after the last meaningful contact with you, except where you have expressly consented to a longer retention period.
Article 6 – Transfer of Personal Data
Where necessary, we rely on external service providers to support our operational activities, such as the management of our IT systems and the digital storage of our customer records. Where such external parties process data on our behalf, they act as data processors. We only share your data to the extent necessary for the relevant purpose. These service providers may not use the data for any other purposes and are contractually bound by confidentiality obligations through a data processing agreement.
More specifically, where relevant, we share your data with the following categories of third parties for the purposes and legal bases set out below. In certain cases, these third parties act as processors on our behalf.
1. IT provider
- Necessity for the storage and management of data.
2. Postal service providers
- Necessity for entering into or performing an agreement where an agreement exists or is contemplated between us.
- Our legitimate interest in all other cases.
3. Payment service providers
- Necessity for entering into or performing an agreement, including the processing of payments.
- Our legitimate interest in all other cases.
4. Business partners
- Necessity for entering into or performing an agreement where cooperation between us is contemplated or established.
- Our legitimate interest in all other cases.
5. Public authorities, social security institutions, judicial authorities and regulated professions
- This includes, among others, courts and tribunals, bailiffs, public prosecutors and police authorities, banking and insurance institutions, notaries, insolvency practitioners, legal expenses insurers, external legal advisers, debt collection agencies, lawyers and accountants.
- Legal obligation, where the transfer results from a legal obligation or an order from a public authority.
- Our legitimate interest, including for the efficient defence of our own interests in a (potential) dispute.
We will not transfer Personal Data to third parties located outside the European Economic Area. An exception may apply to subcontractors or collaborators (i) established in a country recognised by the European Commission or the Belgian Minister of Justice as providing an adequate level of protection for the processing of Personal Data, or (ii) storing Personal Data in accordance with the European Commission’s Standard Contractual Clauses, thereby ensuring an adequate level of protection for the processing of Personal Data.
Furthermore, we will not transfer Personal Data to other parties located within the European Economic Area without your consent, unless:
(i) the transfer is necessary to allow employees, agents or subcontractors to provide a service or perform a task on our behalf, which is necessary for the performance of the agreement we have with you or in the context of our legitimate interest (including, but not limited to, providing marketing support, conducting market research or providing customer service); or
(ii) such transfer is legally required.
Any transfer of Personal Data to a recipient as listed above is carried out in accordance with the provisions of the General Data Protection Regulation 2016/679.
We ensure that appropriate measures are taken so that recipients cannot use the Personal Data for purposes other than those exhaustively listed in Article 3 and that recipients have implemented sufficient technical and organisational measures to protect such data. In order to ensure the security of Personal Data, we will always conclude a data processing agreement with the above-mentioned recipients of Personal Data.
We will take all necessary precautions to ensure that employees and collaborators who have access to Personal Data process such data exclusively in accordance with this privacy statement and the legal obligations under the General Data Protection Regulation 2016/679.
Article 7 – Rights of the Data Subject
Under both Belgian and European data protection legislation, you have the rights described below. If you wish to exercise any of these rights, you must send us a written request at info@labellov.com.
We will inform you of the action to be taken within 1 (one) month of receiving your request. This period may be extended by up to 2 (two) months if the request is complex, in which case we will inform you within 1 (one) month of the original request about the reasons for the delay. If we decide not to comply with your request, we will notify you within 1 (one) month of receiving the request about why it remains unfulfilled.
The Right of Access to Personal Data
You have the right to request that we provide all the Personal Data we hold about you and to request a free copy of this data, provided that the rights of other data subjects are not affected. If you request additional copies, we may charge you a reasonable fee equal to the administrative cost of making these copies.
The Right to Rectify Personal Data
We kindly ask you to ensure that the Personal Data in our database is as accurate and complete as possible. If you believe that the data we have is incorrect or incomplete, you are asked to notify us as described above. We will then correct or supplement your Personal Data as soon as possible.
The Right to Erase Personal Data
You have the right to request the erasure of your Personal Data without undue delay in the following cases:
(i) if it is no longer necessary to retain the Personal Data for the purposes for which it was collected or otherwise processed;
(ii) if it is legally required;
(iii) if the Personal Data was obtained when you were a minor;
(iv) if the Personal Data was obtained without your explicit consent;
(v) if you withdraw your consent for processing based on consent.
However, there are certain general exclusions to the right to erasure.
These exclusions include situations where processing is necessary for:
(i) compliance with a legal obligation; or
(ii) the establishment, exercise, or defense of legal claims.
The Right to Restrict the Processing of Personal Data
In the following cases, you have the right to restrict the processing of your Personal Data:
(i) if you contest the accuracy of your Personal Data;
(ii) when the processing is unlawful, but you do not want the Personal Data to be erased; or
(iii) if you object to the processing of your Personal Data, pending the verification of that objection.
If the processing is restricted on this basis, we may continue to store your Personal Data. However, we will only process the data with your explicit consent for the establishment, exercise, or defense of legal claims, to protect the rights of another natural or legal person, or for reasons of substantial public interest.
The Right to Object
You have the right to object to our processing of your Personal Data in the following cases:
(i) if we process your Personal Data for direct marketing purposes (including profiling for such purposes) based on our legitimate interest;
(ii) due to your specific situation (your particular personal circumstances).
The Right to Data Portability
If you wish to exercise your right to data portability, we will transfer your Personal Data to a data controller of your choice in a structured, commonly used, and machine-readable format.
The Right to Withdraw Consent
To the extent that the legal basis for our processing of your Personal Data is your consent, you have the right to withdraw your consent at any time. However, this withdrawal will not affect the lawfulness of the processing carried out prior to the withdrawal.
The Right to Lodge a Complaint with a Supervisory Authority
You may contact the Data Protection Authority at any time by sending an email to contact@apd-gba.be or by mailing a written request to the Data Protection Authority, located at 1000 Brussels (Belgium), Drukpersstraat 35. You have the right to lodge a complaint with the competent court.
Article 8 – Third Party links
It is possible that the Website or Webshop contain links to other applications/websites that are not managed by us. While we make every effort to ensure that these links lead only to websites with corresponding security and confidentiality standards, we are in no way responsible for the protection and confidentiality of Personal Data, including the data you provide on other websites once you leave the Website or Webshop.
We emphasize the importance of proceeding carefully and always consulting the privacy statement applicable to the relevant application/website before providing Personal Data on other websites.
Article 9 - Modifications
We reserve the right to amend this privacy statement at any time by publishing a new version on our Website and/or our Webshop.
We recommend that you regularly check the Website or the Webshop to verify whether you agree with any changes to this privacy statement. In any case, you will be informed of any changes to this privacy statement by email, provided we have your email address.
Article 10 - Cookies
LABELLOV uses “cookies” whenever you use the Website or the Webshop. A "cookie" is information sent from the server to your device and stored on the device's hard drive. Cookies help LABELLOV recognize your device when you use the Website or the Webshop. This allows LABELLOV to make the experience more user-friendly and provide you with personalized service.
For more information, please refer to our cookie statement, which you can find on our Website and Webshop https://labellov.com/pages/cookie-policy