Cookie Policy
COOKIE STATEMENT
Last modified on August 4th, 2026.
LABELLOV uses “cookies” whenever you use the Website or the Webshop.
In this cookie statement, we would like to inform you about what types of cookies we use, the information they collect, how that information is used and how cookie preferences can be managed.
We emphasize that certain functionalities of the Website or the Webshop will not be available when you do not accept the cookies involved.
Our use of cookies is subject to this cookie statement. Given that cookies may contain personal data, their processing is also governed by our privacy statement, which can be found on the Privacy Policy page. Please see our privacy statement for more information on how we use, store and secure your personal data or the rights you can invoke in this regard.
You can change or withdraw your consent to the use of cookies on our Website or Webshop at any time by navigating to the cookie consent banner.
For questions and/or comments, please contact info@labellov.com.
Clause 1 - Definitions
“LABELLOV” means Timeless 04 BV, with registered office at 2000 Antwerp, Verlatstraat 15 (Belgium) and registered with the Crossroads Bank of Enterprises under number 0839.571.523.
“Webshop” means the part of the Website where you can purchase goods.
“Website” means the website of LABELLOV: www.labellov.com.
Clause 2 - About cookies
Cookies are ‘mini-files’ that can be placed via the Website’s or the Webshop’s server on a user’s internet-connected device, such as a computer, phone or tablet. Cookies are stored on the device’s hard drive when you visit the Website. Cookies may be used to collect or store information about how a user behaves on a website and/or on their device. The ‘reading’ of these cookies allows the Website or the Webshop that placed them to retrieve the information stored in them. The Website’s or the Webshop’s server can only read the cookies it has placed itself and does not have access to other files stored on your device. In short, cookies help us recognise your device when you use the Website or the Webshop.
This helps LABELLOV to make the Website or the Webshop more user-friendly and provide you with a personalised service.
Cookies also include so-called ‘scripts’. A script is a piece of programming code used to ensure that the Website functions properly and interactively.
Finally, cookies also include ‘web beacons’, ‘pixel tags’ or ‘social media cookies’. These cookies are used for the integration of social media websites into the Website or the Webshop.
Clause 3 - Types of cookies
There are different type of cookies:
Origin
First party cookies are cookies that are placed directly on the Website or the Webshop by us.
Third party cookies are cookies placed on the Website or the Webshop by third parties. This means that elements originating from other websites are incorporated in the Website or the Webshop.
Lifetime
Persistent cookies remain on your device for the lifetime of the cookie. They are activated each time you visit the Website or the Webshop.
Session cookies simplify and link the user’s actions during the browser session. Each time you open the browser, these cookies are placed temporarily. Session cookies are deleted as soon as the browser is closed.
Function/purpose
Necessary cookies are cookies which ensure that all components of the Website or the Webshop function optimally, without which you will not be able to use the Website or the Webshop as intended. These cookies can be installed without your consent.
For example, these cookies allow you to navigate between different parts of the Website or the Webshop or to block access to secure areas of our Website or the Webshop. These cookies do not allow us to identify you as an individual.
Functional cookies are cookies that enable the Website or the Webshop to offer additional functionalities and personal settings.
If you do not accept these cookies, certain parts of the Website or the Webshop may not function or may not function optimally.
Analytical cookies are cookies that display the way you use the Website or the Webshop. Based on this collected information a statistical analysis is made in order to make the structure, navigation and content of the Website or the Webshop user-friendly and to improve it. Your explicit consent is required for installing these cookies.
Marketing cookies are used to personalize online marketing offers. Based on a profile, drawn up on the basis of your surfing behavior on the Website or the Webshop, both we and third parties gain insight into campaign performance.
If social media websites install social media cookies through the Website or the Webshop to collect (your) data, we have no influence on the use of and the way in which the social media websites handle this data. More information in this respect can be found in the privacy statements of the social media website, which are each indicated in the list of active cookies in Clause 5 hereunder. Please note that these privacy statements may be modified at any time by the social media websites involved.
Clause 4 - Legal grounds
The processing of necessary cookies is based on our legitimate interest as necessary cookies are required for the proper functioning and security of the Website or the Webshop.
The processing of functional cookies is also based on our legitimate interest, given that these cookies are necessary to provide certain preferences or explicitly requested functionalities.
All other cookies will only be placed if we have obtained your explicit consent.
Clause 5 - What cookies are used on the LABELLOV?
Below you will find a detailed list and description of the cookies used by LABELLOV on the Website and/or the Webshop:
Core Shopify Cookies
|
Cookie |
Provider |
Purpose |
Category |
Retention |
|
_tracking_consent |
Shopify |
Stores visitor cookie consent preferences |
Strictly Necessary |
1 year |
|
cart |
Shopify |
Stores shopping cart contents |
Strictly Necessary |
14 days |
|
cart_currency |
Shopify |
Stores selected currency |
Strictly Necessary |
14 days |
|
cart_sig |
Shopify |
Validates checkout integrity |
Strictly Necessary |
14 days |
|
cart_ts |
Shopify |
Supports checkout process |
Strictly Necessary |
14 days |
|
checkout_session_token_* |
Shopify |
Maintains secure checkout session |
Strictly Necessary |
Session |
|
secure_customer_sig |
Shopify |
Recognises authenticated customers |
Strictly Necessary |
1 year |
|
keep_alive |
Shopify |
Keeps checkout session active |
Strictly Necessary |
Session |
|
localization |
Shopify |
Stores language and regional preferences |
Functional |
1 year |
|
_shopify_country |
Shopify |
Stores visitor country |
Functional |
Session |
|
_orig_referrer |
Shopify |
Stores original referrer |
Functional |
14 days |
|
_landing_page |
Shopify |
Stores first landing page |
Functional |
14 days |
|
_shopify_y |
Shopify |
Visitor analytics identifier |
Analytics |
1 year |
|
_shopify_s |
Shopify |
Session analytics |
Analytics |
30 minutes |
|
_shopify_sa_t |
Shopify |
Marketing attribution |
Marketing |
30 minutes |
|
_shopify_sa_p |
Shopify |
Marketing attribution |
Marketing |
30 minutes |
Third-Party Cookies
|
Cookie |
Provider |
Purpose |
Category |
Retention |
|
_ga |
Google Analytics 4 |
Distinguishes unique visitors |
Analytics |
Up to 2 years |
|
_ga_* |
Google Analytics 4 |
Session and event measurement |
Analytics |
Up to 2 years |
|
_gcl_au |
Google Ads |
Conversion tracking |
Marketing |
90 days |
|
_fbp |
Meta |
Advertising and conversion tracking |
Marketing |
90 days |
|
_fbc |
Meta |
Stores click identifier from Meta ads |
Marketing |
90 days |
|
__kla_id |
Klaviyo |
Identifies newsletter subscribers |
Marketing |
2 years |
|
__cf_bm |
Cloudflare |
Bot management and security |
Strictly Necessary |
30 minutes |
|
cf_clearance |
Cloudflare |
Security validation |
Strictly Necessary |
Varies |
|
YSC |
YouTube |
Video playback |
Marketing |
Session |
|
VISITOR_INFO1_LIVE |
YouTube |
Video preferences and bandwidth |
Marketing |
Up to 6 months |
Clause 6 - Authorization
It is only permitted to store cookies on your device without your consent if visiting the Website or the Webshop is impossible without the use of the cookie, or if the cookie is necessary for the service provided by the Website or the Webshop. If these conditions are not met, we will only place the relevant cookies after having obtained your consent.
You provide this consent when you first visit the Website or the Webshop by clicking “Accept all cookies” to accept all cookies. You also have the option to set your preferences by clicking “Set preferences”, where you can choose which cookies you agree to accept.
You may withdraw your consent at any time by clicking “Reject all cookies” in the “Manage cookies” section.
Clause 7 - Turn on/off
Through the “Manage cookies” section in the footer of the Website or the Webshop, you can manually delete cookies or specify whether certain cookies may or may not be placed.
If all cookies are disabled, the Website or the Webshop may not function, or may not function optimally.
Clause 8 – Complaints
You may contact the Data Protection Authority at any time by sending an e-mail to contact@apd-gba.be or by sending a written request to the Data Protection Authority, located at 1000 Brussels, Drukpersstraat 35.