Meet the Team: Labellov founder Birgit de Jager

At Labellov, every piece tells a story—but it’s our people who bring those stories to life. Today, we’re delighted to introduce you to Birgit de Jager, a true pillar of the Labellov experience.

The one that founded Labellov in 2012.

With an innate passion for luxury and a sharp eye for timeless design, Birgit embodies everything Labellov stands for: elegance, expertise, and a deep appreciation for craftsmanship. Her journey into the world of pre-loved luxury is rooted in a genuine love for iconic fashion houses and the stories behind each piece.

What started as a passion for timeless luxury and conscious fashion has grown into one of Europe’s leading destinations for pre-loved designer pieces. Birgit’s entrepreneurial spirit and refined eye laid the foundation for Labellov as it exists today: a space where heritage, sustainability, and exclusivity seamlessly meet.

Today, Birgit continues to play a pivotal role within the company as our in-house Hermès expert. With an exceptional knowledge of the maison’s craftsmanship, history, and rarity, she carefully curates and authenticates some of the most coveted pieces in the world—from iconic Birkins to elusive collector’s items. Her expertise ensures that every Hermès piece at Labellov meets the highest standards of authenticity and desirability.

Her philosophy? True luxury is timeless—and meant to be passed on.