Behind the Scenes: The Campaign Shoot

There’s a certain magic that happens before a campaign ever meets the public eye—a quiet, intricate choreography where creativity, craftsmanship, and vision come together. At Labellov, our campaign shoot days are more than production moments; they are an embodiment of our brand’s essence.

This is a glimpse into what unfolds behind the scenes.

The day begins early, before the city fully awakens. Our team gathers on set—stylist, photographer, creative director, and brand experts—each bringing their expertise into a shared vision. There’s an unspoken excitement in the air, paired with a meticulous attention to detail.

Racks of carefully curated pre-loved designer pieces are arranged with precision. Each item has been hand-selected—not just for its beauty, but for the story it carries. From iconic handbags to statement heels, every piece reflects Labellov’s commitment to circular luxury.

Mood boards come to life. Fabrics are steamed, accessories are styled, and lighting is tested to perfection. It’s a slow, intentional start—because in luxury, nothing is rushed.

As the day progresses, everything begins to align. The lighting softens, the team moves in sync, and the images start to tell a cohesive story.

These final moments often produce the most powerful visuals—where preparation meets intuition.

It’s here that the campaign truly comes to life.

Photographer: Louis Keller
Model: Ibe V.
MUA: Asya T.
Styling: Xuhan L.