How to Sell your Chanel

Is Now the Right Time to Sell?

Chanel bags are more than just stylish accessories—they’re a solid financial investment. If you’re thinking about selling, pricing it right is key. It’s all about balancing your expectations with what buyers are willing to pay. The good news? Chanel demand is at an all-time high, while supply remains limited, making it a great time to refresh your collection.

Chanel’s New Quota System

In June 2022, Chanel introduced a quota system limiting buyers to just two Classic Flap bags per year, as confirmed by the fashion forum PurseBop. This strategy has intensified demand for second-hand Chanel bags, similar to what we’ve seen with Hermès. As a result, resale prices have surged, and buyers are more eager than ever to secure these coveted pieces.

Regular Price Increases

Chanel’s prices continue to rise. By the end of 2023, the price of a Medium Classic Flap bag hit an eye-watering €9,700—up significantly from €8,250 in 2022 and just €5,150 in 2019.

Looking ahead to 2024, more price increases seem inevitable. Chanel’s president, Bruno Pavlovsky, mentioned in an interview that luxury brands are facing challenges, but he expressed confidence about the brand's performance. He noted that Chanel hasn’t raised its prices as frequently as competitors, but another increase is on the horizon.

As predicted, Chanel prices have surged once again in 2024, with the Medium Classic Flap now exceeding €10,000. With prices nearing those of iconic Hermès Birkins, holding onto your Chanel could pay off even more. Check out our guide for more on Chanel’s price evolution and discover which bags make the best investments.